Read more about canonical tags:
More about SEO
Canonical tags are often misunderstood by SEOs, both beginner and advanced.
A canonical tag can and should be used in 3 situations:
1. When other websites rip your content (word for word) and post it to their own website. THEY should use a canonical tag that points back to your site telling Google that YOUR site is the authority on the subject
2. When YOU want to syndicate content from another website. You can use a rel=canonical link that points to the original source, keeping your free from Panda slaps.
3. When you want to tell Google which content WITHIN your site is the authority. Use this when you have multiple pages with the same or similar information.
A canonical URL is the preferred URL of a given webpage or post.
If you have several similar versions of the same content, you pick one “canonical” version and point the search engines at that. This solves a duplicate content problem where search engines don’t know which version of the content to show.
What happens on Worpdress is when you create a page, WordPress will automatically assign that page a URL. As you add categories, tags, and other modifers, WordPress enables your viewers to find that same webpage through the various layers of your website. Each of these layers have have their own URL.
Which one should the search engines find?
If you are looking for a fantastic start-up SEO package give us a call on 713 344-1761 or in the UK 07708467383
Fuente – Source
Wordpress SEO How to add a cononical URL to your WordPress site | 2017
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