What is a focus keyphrase? – Yoast SEO for WordPress training

Yoast SEO for WordPress training:
This video is part of the Yoast SEO for WordPress training course by Yoast Academy. Take the full course at to learn how the Yoast SEO plugin can make you rank better. In this training, we discuss the ins and outs of the Yoast SEO plugin. We’ll guide you through the features and teach you what the best settings for your website are. And of course, we’ll show you how you can optimize a post or page in the editor (both the classic editor and the new block editor are taken into account).

About this video:
This video is all about the focus keyphrase. The focus keyphrase is the search term that you most want your page to rank for, so when people search for that keyword or phrase, they should find you. A focus keyphrase can be a word, like ‘ballet’, but also a phrase, like ‘ballet shoes for kids’.

When you optimize your blog post for a specific keyphrase, it’s important that people actually search for that keyphrase. If they’re not, you will be doing a lot of hard work for nothing. But how do you choose the right focus keyphrase?

There are two things to consider when choosing your focus keyphrase:
1. Your audience: what are they searching for and which words are they using? You should get inside the heads of your audience and try to figure this out. You can use tools like Google Trends to help
you with this.
2. Your competition: you have to focus on keyphrases that are not too competitive, otherwise you’ll have a hard time ranking. To check this, you can search for your proposed focus keyphrase in Google and see whether or not the post you want to write would stand out from the other results. Does your site have enough authority?

There are several kinds of keyphrases. Some of them are rather generic, others are more specific. We distinguish three kinds of keyphrases: head keyphrases, mid tail keyphrases, and long tail keyphrases.

Yoast Academy:
Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforWordPress

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What is a focus keyphrase? – Yoast SEO for WordPress training

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