Episode 58: Leadership and the Business of WordPress Plugins: Lessons from the Yoast Black Friday Ad




Yoast, the SEO plugin installed on 9 million WordPress sites, ran a Black Friday sale, experimenting with an ad in the WordPress admin dashboard. The internet furor was dramatic, and Yoast’s CEO Marieke van de Rakt took ownership, showing exceptional leadership. We discuss the ad and the response from both users and competitors and the challenges of running a plugin business under a freemium model. We also cover stories about AVG and Avast browser extensions, the Magento Marketplace hack, the private equity purchase of .org and a data leak affecting 1.2 billion people.

1:10 The Yoast Black Friday Ad Controversy
9:15 Yoast’s leadership in the midst of attacks
15:00 The fremium plugin model, advertising in WordPress admin
25:17 Mozilla Removes Avast and AVG extensions
29:45 Magento Marketplace Hack
32:00 Lessons for WordPress
34:00 Private Equity purchase of .org
43:00 Leak affecting 1.2 billion people


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Episode 58: Leadership and the Business of WordPress Plugins: Lessons from the Yoast Black Friday Ad

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Need help with wp? Then WPVideo is your site.
Find what you are looking for among hundreds of thousands of videos and personal experiences of other users. All of us who started with wp should have access to this website, I wish I had something like that when I started my journey as webmaster 🙂
But now I want and I can put this website at your disposal.
Enjoy it 😉

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