Boon companion: content strategist as sidekick – WPCampus 2018 – WordPress in Higher Education

They say that content is king, but the crown can weigh heavily on a troubled brow. How does a content strategist, charged with overseeing dozens if not hundreds of sites, do so without abdicating the throne? In this session, I suggest a different approach – content strategist as the trusted companion. Through training, education, guidance, and governance, one can build a legion of content heroes that you can support from the sidelines and lead them to achieve their quest.

This session brought to you in partnership with the HighEdWeb Association.

You can learn more about this session on the WPCampus 2018 website at

Jeff Stevens

What is WPCampus?
WPCampus 2018 was the third annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place July 12-14 on the campus of Washington University in St. Louis. Learn more about the event at

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Boon companion: content strategist as sidekick – WPCampus 2018 – WordPress in Higher Education

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