David Lockie: Enterprise Ecommerce with WooCommerce at the center

Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:
– why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms
– infrastructure – software architecture (integrations, components, etc)
– user experiences (e.g. personalisation)
– data strategy (e.g. single customer view & business intelligence)
We believe this polarisation of modern architecture is a key trend facing the WordPress industry.

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David Lockie: Enterprise Ecommerce with WooCommerce at the center

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Need help with wp? Then WPVideo is your site.
Find what you are looking for among hundreds of thousands of videos and personal experiences of other users. All of us who started with wp should have access to this website, I wish I had something like that when I started my journey as webmaster 🙂
But now I want and I can put this website at your disposal.
Enjoy it 😉


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